Archive for the ‘unconvential wisdom’ Category

Four Reasons to brand online meetings

Monday, April 23rd, 2012

We recently launched our branded screen sharing service and some of the reasons our customers use the service are:

1. All meetings should be used as branding opportunities

No matter where you conduct a meeting or how long or short a meeting is, it’s important to promote your brand. If someone is meeting you in your office, your reception area may host your logo, use your colours or display pictures of your customers’ logos or products.

So why wouldn’t you brand your online meetings? Consider how many people participate in your online meetings – maybe 10s or 1,000s, it doesn’t matter. An online meeting log-in page should be treated as a welcome to your business. If you don’t have your own unique meeting log-in background, you should! It’s free branding that will be seen anyone who shares a screen with you.

2. Leave an impression

Not only do bespoke online meeting log-in pages, give us creative insight (great for designers!) into your business, but they are also another cool way to get your branding or messages across and set yourself apart from your competitors. While they may reflect the look and feel of your website and reinforce your brand, you can also create a wow effect by showcasing the creative you are using for your latest sales campaign or creating a personalised greeting to really impress. With a generic screen sharing page, there is no real wow factor.

3. Push your messages across before, during and after a meeting

As part of a specific marketing or sales campaign, branded online meetings can already push your message before the meeting even starts and then drive participants to a particular web page or offer afterwards.

4. It’s so simple, so why wouldn’t I?

Unique online meeting backgrounds can be created easily – Yuuguu offers embed code and templates to enable the quick and easy creation of bespoke log-in pages, which can be embedded and hosted on a meeting host’s website, blog or intranet. Most companies can customise these templates with their own logos, styles and backgrounds. For companies with multiple brands or departments, different skins can be created to promote specific marketing messages.

The 3 incontrovertible reasons you should remote work next friday

Friday, November 5th, 2010

Working from a rather nice home by lute1 at sxc.huGo on.

Take up my challenge: declare a remote-work-next-friday day for your team.

I am speaking to all of you business leaders, mid managers and execs who have never even tried getting your team to work remotely. It’s all very well me in this blog talking endlessly about the benefits of remote work. But if nobody converts that into action – nobody will realise them. But you can change that today.

Three reasons you should do this

“But wait! – We’ve never done this before! We can’t just do this on friday!”.

What nonsense. And here are three utterly sensible reasons why.


1. Because you will boost morale

The very first time you walk in to your team and say ‘Hey – this week, we’re working from home’ it will feel almost as good as a holiday. There is enormous personal capital in creating what is perceived as a ‘perk’. Don’t get me wrong, your team will be working for you just as hard, if not harder. But it is pleasant to avoid your commute for a day, to make your own coffee, to have your own space.

Because you have chosen to offer this, you will find that the next time you need to rouse the troops to cope with something difficult, they will remember that you were there for them in the good times.

I’ve seen it happen.

2. Because you will see your team step up to the plate

Control freaks don’t get this. They see teams as doing nothing and going nowehere unless they are micro-managed to within an inch of their lives. Let me speak as someone who has been both a follower and leader of a team.

No!

Nobody is standing over my shoulder as I write this now. I’m writing it because – along with many other tasks I have to do today – it needs to be done to build the company I work for. To clarify – I’m not the owner of the company.

If you place faith in your team, they will return that faith in you

As a leader, that might just be an incredible lesson and reward for you – watching your team grow as you give direction, then slacken the reigns.

3. Because this means change

I’m indebted to Seth Godin’s blog for this one. We all want to do better than we are doing now. This will mean doing things differently than we do now. Obvious, really. If we don’t, we can only ever expect to get the same results as we do now. But our fear – Seth calls it ‘the lizard brain’ – stops us from changing anything – in case we make things worse by mistake.

By organising a single, remote-working friday, you are trying something new. It is not a central business-level change kind of new, so you are not risking that much – you will still be shipping the same products and services as you did on thursday. But you are exploring a possible new way to do something. You have conquered the inertia and fear, and you are experimenting with a new business technique.

Even if this doesn’t work – you’ve started a habit; trying things, not just doing the same things as you always did. This is a mindset, a way of perceiving the world and its possibilities around you. It is this mindset that will eventually lead you to identify – and act on – whatever change it is that results in bigger success.

So, go on. Just one day. Remote work friday.

Just remember, it works for us at Yuuguu – and we make it happen using our own product. Just sign up for a trial from our site, and start remote work friday!

Good luck! Let me know how you get on – the good, the bad and the ugly stories!