When we started out (what seems like) aeons ago – the concept of not having one physical location where you worked brought strange looks from people.

As a startup – we saved valuable cash by not renting any offices, and having everyone work from home. That cash gets spent on more marketing or more developers – things that added real value to our business. Whereas an office always struck me as an expensive way to get a lot of people to have coffee and tea in un-natural amounts.

This message seemed to be lost on large corporations though – who stuck blindly to the mantra of  ‘I exist. I am a business. Therefore i need a whopping big office.’ (more…)